Privacy Policy
Last updated: March 2026
1. Information We Collect
When you visit our store, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse, we collect information about the pages or products you view, what websites or search terms referred you, and how you interact with our site.
When you make a purchase or attempt to make a purchase, we collect personal information including your name, billing and shipping address, email address, and phone number (“Order Information”).
2. How We Use Your Information
We use the Order Information to:
- Fulfil orders placed through the site (including processing payment, arranging shipping, and providing order confirmations and invoices)
- Communicate with you about your order, including dispatch updates via email, SMS, or WhatsApp
- Screen orders for potential risk or fraud
- Provide you with information or marketing relating to our products and services (with your consent)
3. Sharing Your Information
We share your personal information with third parties to help us use your information as described above. For example:
- We use Shopify to power our online store — Shopify’s Privacy Policy
- We use logistics partners (Delhivery, BlueDart, etc.) to deliver your orders
- We use payment gateways (Razorpay/Cashfree) to process payments securely
We do not sell, trade, or rent your personal information to third parties for marketing purposes.
4. Data Security
We implement industry-standard security measures including SSL/TLS encryption, secure payment processing, and restricted access to personal data. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
5. Cookies
We use cookies to maintain your shopping cart, remember your preferences, and understand how you use our site. You can control cookies through your browser settings.
6. Your Rights
If you are an Indian resident, under the Digital Personal Data Protection Act (DPDPA) 2023, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request erasure of your personal data
- Withdraw consent for marketing communications at any time
- Lodge a grievance with our Data Protection Officer
7. Data Retention
We retain your Order Information for our records unless and until you ask us to delete it. We retain Device Information for analytics purposes for a period of 26 months.
8. Changes
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
9. Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at care@theindigofable.com.
Data Protection Officer: The Indigo Fable, [Insert Your Registered Address], [Insert Your Registered City], [Insert Your Registered State], India